Odisha IAS Arvind Padhee turns a smart salesman to package his state. How?

MEET this officer who describes himself a “born optimist”. And on April 23, this is what he tweeted: “Am now in one of the hottest places in #Odisha this summer. The warmth n 'no-double speak' attitude of d 'Samalpurias' give pure delight. :).” Arvind Padhee, who is a 1996 batch Odisha cadre IAS officer and secretary to the state’s tourism and culture department, passionately uses his social media handles to promote…the state of Odisha and its tourism, something that is unusual of a typical bureaucrat. Like a street-smart salesman, Padhee in this tweet, made an attempt to woo tourists to enjoy Odisha summers!
In fact, Odisha for years has failed to package its beauty, mountains, serene lakes and frolicking rivers, and also a 400-km-long coastline to tourists because of lack of aggression in campaigns. While Kerala and now Gujarat have packaged their tourist hotspots in the most innovative manner, many other states including Odisha have been left behind.
So, will this secretary’s Twitter feed convince people to visit Odisha? First, let’s list some of his tweets. “Let’s resolve on #UtkalaDibasa to contribute our own share to make #Odisha a happening state,” Padhee tweeted. Utkala Dibasa or Odisha Day is celebrated every year on April 1 in memory of the formation of Odisha as a separate province on that day, way back in 1936. And after a beautiful cultural evening, the officer thanked the audience, also in Twitter. “Cultural programs in the State level Utkal Divas celebrations last evening were superb. Thank d distinctive audience.”
With just 1650 followers, Padhee’s Twitter handle can’t be described as a popular one, but his contents are typical social media type, and hence are appealing. “The foyer/lobby leading to my office chamber in Culture Department in #Odisha Secretariat gets an artistic touch. :),” he tweets after posting the photo of the artwork, and not forgetting to hashtag Odisha. 
In this ongoing election, many a babu posts his selfie in twitter or WhatsApp showing the indelible ink being applied on the left hand forefinger. Is babudom getting changed? Yes, and they are getting “social” too.