Thursday, January 04, 2018

Will India have tourist police with uniforms sporting incredible India logo?

Indian Institute of Travel and Tourism Management (IITTM) has recommended the introduction of the Tourist Police with uniforms sporting Incredible India logo for the safety and security of the tourists. The recommendation was made in its study titled “Functioning of Tourist Police in States/UTs and Documentation of Best Practices”. It was also recommended that…
the Tourist Police should work under the control of district police administration of the states concerned with the policing power exclusively for maintaining the safety and security of tourists.
The information was provided by KJ Alphons, union minister of state (independent charge) for tourism in a written reply in Rajya Sabha on Wednesday. It was also informed in Rajya Sabha that according to the 2nd Tourism Satellite Account of India (TSAI) and subsequent estimations, the contribution of tourism to total employment in during 2009-10 were 54.5 million. The figure went up to 58 million in 2010-11, and then to 62 million in 2011-12. And in 2012-13, tourism employed 67 million people in India. 
In replying to another question, tourism minister said that the ministry of tourism launched the Incredible India 2.0 campaign during 2017-18 to position India as a “Must Experience destination” amongst overseas travellers and also to increase foreign tourist arrivals to the country, according to a press statement issued by the ministry on Wednesday. The strategy for the Incredible India 2.0 Campaign will aim at moving to the next level of promotion and marketing with a shift from the present generic promotions being undertaken across the world to market specific and focused promotional plans and product specific content creation, the minister said. Under the new campaign, various tourism products including spirituality, medical and wellness will be promoted.
Minister Alphons is an IAS-turned politician from Kerala.

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