An engineer by profession, Sanjay Kaul (left in the picture on top) originally belongs to the state of
Gujarat and his parents still live in Vadodara. He is now on a deputation to Gujarat cadre for a period of three years. 41-year-old Sanjay had earlier served as a director in Kerala’s tourism department between November 2006 and December 2007. Current MD, TCGL, Anoop Shukla has been sent back to his parent cadre.
Several IAS officers from Kerala cadre have excelled in the field of tourism, the most famous face being 1980 batch IAS Amitabh Kant who was the man behind the “Incredible India” campaign.For Sanjay Kaul, the challenge now is to create a new campaign and meaningfully rope in Bollywood superstar Amitabh Bachchan. While Vibrant Gujarat campaign has been a success story in wooing multi-billion dollar investment into the state, it remains to be seen whether Aavo Padharo or the Gujarati words of welcome can create a similar buzz at the national and international spectrums.