Asha Swarup panel wants govt to look beyond print, tap new media

Ex-I&B secretary Asha Swarup

AN advisory panel headed by Asha Swarup, a 1973 batch retired IAS and former information and broadcasting secretary, has recommended that the government should use new media while undertaking its media campaigns. Despite India’s net saavy Gen-X becoming increasingly hyperactive in new platforms such as blog, Facebook and Twitter, the vast Indian sarkari machinery is pouring its resources only in print and to some extent in TV.
Yet, the Prime Minister’s Office’s decision…